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Insight, news and updates from Alliott NZ Chartered Accountants, Auckland New Zealand. The views expressed here are the views of the author and should be discussed in further detail should an article be relevant to your individual circumstances.

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Take a targeted approach with Facebook

Posted by Vanessa Williams on June 27th, 2022.      0 comments

Gone are the scattergun-style leaflet drops

As most business owners now know, Facebook targeted advertising allows you to choose your audience and track the success of each post.

facebook icon no borderFacebook automatically shows your ads to people most likely to find them relevant, but you can also further target your ad delivery in three ways.

Core Audiences: Define an audience based on criteria such as age, interests, and geography.

Custom Audiences: Get back in touch with people who have engaged with your business.

Lookalike Audiences: Reach new people whose interests are similar to those of your best customers.

It’s recommended you post 1-3 posts per week (minimum) to touch base with your customers.

If you’re new to Ads Manager, this is the best place to get started and set up your account.

Go here to Like Alliott NZ on Facebook and, if your business also has a Business Page, we'll return the favour (thanks in advance)!

 

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