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The Business Advisory Blog

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Insight, news and updates from Alliott NZ Chartered Accountants, Auckland New Zealand. The views expressed here are the views of the author and should be discussed in further detail should an article be relevant to your individual circumstances.

While every effort has been made to provide valuable, useful information in this publication, this firm and any related suppliers or associated companies accept no responsibility or any form of liability from reliance upon or use of its contents.  Any suggestions should be considered carefully within your own particular circumstances, as they are intended as general information only.

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Meaningful accounting data to drive sales

Written by Vanessa Williams on February 25th, 2019.      0 comments

Accessing and analysing your business data used to be considered a luxury

But now it’s a necessity.

ipad outside screen-126Here are our top tips:

  • Review your current product and service offering. Are you selling what you should be selling? Are your products ‘bundled’ and priced correctly? Important to be clear on this as you look for additional opportunities
  • Classify your customers based on what additional products / services they may need from you. Some won’t need anything else. Some may need something… but not for a while. And some could be looking to buy immediately – that’s where you want to focus. Take the time to understand your customers’ businesses and their needs. Focus on their Lifetime Value (LTV) to your business
  • Tidy up your communications. Make sure your website, presentations, social media and sales team all communicate the same message on what you can sell and deliver
  • Make interesting offers to your customers. Don’t just try to sell them more. Make it compelling for them
  • Expect to reach out repeatedly to customers. This is not a one-time deal. Track how they respond to your communication and tailor your future approach.
  • Make a plan and follow it. Decide who will reach out to customers. When? How? Track your progress and do more of what is working well
  • Get started. There’s no great time… but it’s always a good time to talk to customers. So, get on with it!

Work with the team at Alliott NZ as your accountants to ensure you have this at your fingertips, so you can make the best possible business decisions.

Take your business to the next level with help from our experienced team of Chartered Accountants and Business Advisors - Alliotts in Auckland is a NZ Top 30 Accounting Firm and a Xero Platinum Partner. Call us today on 09 520 9200.
 

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