At Xerocon 2025 in Brisbane, the spotlight was on how innovation and technology could make life better for small and medium businesses.
While the event gathered accountants and advisors, the ultimate focus was on clients — ensuring the tools and expertise of accountants deliver real-world benefits to the businesses they serve.
Smarter Workflows, More Time for You
Artificial intelligence (AI) was showcased as a way to handle time-consuming compliance and reporting tasks. For business owners, using AI frees accountants from spending time ticking boxes allowing more time applying hard-earned expertise to guide decisions, manage risks and unlock opportunities. It’s a reminder that accountants are not expensive, but experienced — value comes from insight, not just input.
Faster Decisions, Clearer Insights
New technology updates and app integrations were designed to give clients real-time visibility over their business. From cash flow forecasting to smarter reporting, the focus was on speed, accuracy and clarity. When business owners have the right information at their fingertips, backed by an advisor who knows how to interpret it, decision-making becomes less stressful and far more effective.
Building Business Resilience Together
Resilience was a strong theme across Xerocon, with speakers emphasising that business strength isn’t built on numbers alone. Business owners benefit most when their accountant partners with them through the highs and lows — bringing both empathy and expertise to the table. Technology may power the process, but human connection powers the outcome.
Looking Ahead with Confidence
The message from Xerocon 2025 was clear: accountants embracing innovation and new technology give their clients the best of both worlds — efficiency and insight. Clients don’t just get a service; they gain an experienced partner who helps them thrive through change, adapt to challenges and achieve long-term success.
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