The Business Advisory Blog

The Business Advisory Blog

Insight, news and updates from Alliott NZ Chartered Accountants, Auckland New Zealand. The views expressed here are the views of the author and should be discussed in further detail should an article be relevant to your individual circumstances.

While every effort has been made to provide valuable, useful information in this publication, this firm and any related suppliers or associated companies accept no responsibility or any form of liability from reliance upon or use of its contents. Any suggestions should be considered carefully within your own particular circumstances, as they are intended as general information only.

Greg Millar
Published on

Article by SmartCompany: The Great Data Divide

How SMEs with accurate data insights are surviving the inflationary cycle

hold numbers suitKey points

  • Real-time data is more accessible to small and medium businesses than ever before
  • It’s allowing a generation of business owners who’ve had to rely on experience and gut feel to transform their businesses into data-driven operations and grow their revenues and margins in the face of difficult economic headwinds

Regardless of industry, businesses can be divided into haves and have nots by the accuracy and recency of their data. For those running on gut feel, or how they’ve always done it, a perilous combination of economic drivers could push them to the wall.

With every news story headline, the outlook seems to get more challenging for SMEs. With supply chains stretched, prices rising and skilled employees impossible to find, there are pressures across every single facet of business.

Unfortunately, if you believe the forecasts — it’s likely to stay that way for a while yet. It seems that business owners are confronted with a never-ending set of challenges, and to make money in the current climate, good data, far more than good luck, is required.

In the current environment, and for a long while into the future, the divide between those who have data and those who don’t, is akin to a forecast about who will (and won’t) thrive, or even survive. While big data remains the province of large corporates and governments, real-time data is more accessible to SMEs than ever before.

This article also references the Xero Small Business Insights Report findings for July 2022. Read the full article here »

To learn more about how Alliott NZ can help your business contact our team in Auckland on 09 520 9200. Alliott NZ is a Top 30 NZ Accounting Firm and 2022 Newmarket Business Awards winner.

Article first published by SmartCompany as The Great Data Divide: How SMEs with accurate data insights are surviving the inflationary cycle. (August 2022) at

Topics: cash flow data economy employees financial analysis Forecasts Growth Inflation margins Price revenue drivers small business suppliers volatility Xero