The Business Advisory Blog

The Business Advisory Blog

Insight, news and updates from Alliott NZ Chartered Accountants, Auckland New Zealand. The views expressed here are the views of the author and should be discussed in further detail should an article be relevant to your individual circumstances.

While every effort has been made to provide valuable, useful information in this publication, this firm and any related suppliers or associated companies accept no responsibility or any form of liability from reliance upon or use of its contents. Any suggestions should be considered carefully within your own particular circumstances, as they are intended as general information only.

Greg Millar
Published on

Why do you get up in the morning?

WHY-937The visionary thinker Simon Sinek is leading a movement to inspire people to do the things that inspire them.

Sinek famously says, “People don’t buy what you do; they buy why you do what you do.”

If that’s the case, the question to ask yourself is why you do what you do?

Or perhaps more pertinently, when you go home each night, what is it that made that a really great day?

What sort of things happened that made you think, “That was terrific”?

It’s a really important question to ask.

Let’s look at a few examples:

  • Imagine you’re a professional services business. Perhaps when you look deep inside yourself, the reason you do what you do is to make a difference with your clients to help people achieve their goals and objectives.
  • Or maybe you operate a business within the construction sector and perhaps you’ve decided that your purpose – your why – is to help families to bring up their children in a safe environment so that they can contribute to their community.
  • If you’re a retailer, perhaps what really inspires you is offering people good choices at great prices so they can improve their standard of living.

Whatever your why, we suggest you carefully contemplate this whole issue of having a purpose, knowing what’s your why and answer the question, “Why do you get up in the morning?”.

Topics: strategy vision