Insight, news and updates from Alliott NZ Chartered Accountants, Auckland New Zealand. The views expressed here are the views of the author and should be discussed in further detail should an article be relevant to your individual circumstances.
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In recent weeks there has been renewed volatility in equity markets and the media have awoken from their summertime slumber. News directors drag out old footage of frantic traders and summon talking head experts to explain to ‘mums and dads” what it all means. Well, what does it mean? More importantly, does it matter?
Running a business without a business plan is like rock climbing blindfolded. Your chances of making it successfully to the top are slim.
A business plan is a step-by-step guide to running your business and creating a product or service that will make it successful in the marketplace.
Technology has the power to make our lives easier, and small businesses have the flexibility and the creativity to take advantage of this power. By staying lean and agile, a small business can adapt quickly in a moment and use new technology to power into emerging markets.
How you articulate guarantees can have an enormous effect on their power.
Will customers take advantage of you when you offer a strong guarantee? A few will, but the money you lose on those customers is a tiny fraction of the increased sales you’ll experience by offering the guarantee in the first place.