What’s the story behind your business? Do your customers get an insight into what happens behind the scenes?
Telling your story through digital marketing is a powerful way to humanise your business, engage customers, and distinguish yourself from competitors

Brands that have the most successful social media presence take the time to create a visual experience and journey for their customers.  Having a clear voice, strong visuals and a brand voice are important. 

With Google pulling the plug on Cookies, it’s imperative to get on the front foot now. Learn how to provide appropriate transparency into your practices and pivot your business to be prepared for regulatory changes as they come.

By adopting buffering strategies, business leaders are not only helping themselves but they’re also helping their teams gain focus and clarity.

We tweet, we like, and we share— but what are the consequences of our growing dependence on social media? As digital platforms increasingly become a lifeline to stay connected, Silicon Valley insiders reveal how social media is reprogramming civilization by exposing what’s hiding on the other side of your screen.

What key areas should you review to maximise your marketing return? In our article, we consider these and how you can use analysis of your industry data (incl competitors) to inform what you should be doing now. We look forward to seeing some discussion on this and hope you take up our offer to discuss Measuring your Marketing Performance!

From midnight Wednesday 25 March 2020, New Zealand goes into full lockdown. From tomorrow 24 March 2020, the Alliotts team will be operating from home offices but we will still be available to assist with all your accounting, tax and business needs.

The NZ Government has compiled Wage subsidy and Leave Payment available to support employers affected by COVID-19. The subsidy is being administered under a high trust model and employers will not be asked for verification before the subsidy is approved. However MSD will have the ability to check applications and verify information at a later date.

As we kick-off the new year, the right technology can help you get new customers, upsell to existing ones, expand your offering and improve efficiency so you have time to focus on what matters. Here are some tips on the technology that will have an immediate effect on your business.

​​​​​​​From 1 March 2020, the IRD will no longer be accepting cheques, including post-dated cheques (dated after 1 March 2020) from customers who are able to use alternative payment options. We outline the various other ways to pay your tax.

This article explains how the approach to sales is undergoing fundamental change as organisations gain access to data that was previously unavailable. Analysing sales performance helps us decide what to do next in terms of generating leads, product focus and improved lead times. And it is easier than ever before to track our progress and grow our revenue.

Continuing our focus on cybersecurity, we list 10 cyber policies and nine governance questions for business owners.

Well-organised businesses conduct financial housekeeping to minimise risk and maximise profits and growth. Use our pointers to help improve your own business.

In September 2018 Facebook had an attack on its computer network that potentially exposed the personal information of nearly 50 million users. Read what happened at Facebook and how you can protect yourself.

Learn how Millennials are redefining the workplace and how to engage them.

Fergus - Cloud-based job management software specially built for tradies.

From site visits through to scheduling, quoting, invoicing and much more - Fergus manages all your tasks in one place and gives you the insight you need to grow.

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Alliotts has been recognised as one of Chartered Accountants Australia and New Zealand’s (CAANZ) Top 30 accounting firms in New Zealand.

As your business grows and you add people, how do you keep everyone focused and heading in the right direction?

Xero's Trent Innes shares 'Five Lessons Learned'.

Any professional in most industries could probably give you five good reasons why you should declutter and organise your life or your business every time the darling buds of spring appear.

For small and medium business owners, doing this is no longer about starting the warmer weather on the right foot.

Companies that successfully transform themselves into digital operations are over 25 per cent more profitable than those that don't, according to analyst and author Didier Bonnet.