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It may seem paradoxical, but you can be profitable and still go out of business. Or you can make massive ‘bottom line’ losses but be in good fiscal shape. The reason – cash.
Running a business without a business plan is like rock climbing blindfolded. Your chances of making it successfully to the top are slim.
A business plan is a step-by-step guide to running your business and creating a product or service that will make it successful in the marketplace.