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In recent weeks there has been renewed volatility in equity markets and the media have awoken from their summertime slumber. News directors drag out old footage of frantic traders and summon talking head experts to explain to ‘mums and dads” what it all means. Well, what does it mean? More importantly, does it matter?
Running a business without a business plan is like rock climbing blindfolded. Your chances of making it successfully to the top are slim.
A business plan is a step-by-step guide to running your business and creating a product or service that will make it successful in the marketplace.
How you articulate guarantees can have an enormous effect on their power.
Will customers take advantage of you when you offer a strong guarantee? A few will, but the money you lose on those customers is a tiny fraction of the increased sales you’ll experience by offering the guarantee in the first place.