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The Business Advisory Blog

Welcome to our blog

Insight, news and updates from Alliott NZ Chartered Accountants, Auckland New Zealand. The views expressed here are the views of the author and should be discussed in further detail should an article be relevant to your individual circumstances.

While every effort has been made to provide valuable, useful information in this publication, this firm and any related suppliers or associated companies accept no responsibility or any form of liability from reliance upon or use of its contents.  Any suggestions should be considered carefully within your own particular circumstances, as they are intended as general information only.

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Digital marketing profits

Written by Greg Millar on October 4th, 2021.      0 comments

marketing tile 100x100What’s the story behind your business? Do your customers get an insight into what happens behind the scenes?
Telling your story through digital marketing is a powerful way to humanise your business, engage customers, and distinguish yourself from competitors
 

Social media success

Written by Vanessa Williams on September 27th, 2021.      0 comments

marketing tile 100x100Brands that have the most successful social media presence take the time to create a visual experience and journey for their customers.  Having a clear voice, strong visuals and a brand voice are important. 
 

Business plans help businesses prosper

Written by Greg Millar on July 12th, 2021.      0 comments

success-182Business Plans are like maps for tourists. You need a plan for where you’re going to go, what you want to look at, where you’re going to stay and, if you deviate off track, you need to be able to identify where you are and then navigate to get back onto your original path. Planning a business activity is very similar.

 

Google pulling the plug on Cookies

Written by Vanessa Williams on June 3rd, 2021.      0 comments

donut doughnut-694With Google pulling the plug on Cookies, it’s imperative to get on the front foot now. Learn how to provide appropriate transparency into your practices and pivot your business to be prepared for regulatory changes as they come.
 

Be your best tradie with the right tech

Written by Vanessa Williams on May 17th, 2021.      0 comments

xero-platinum-partner-badge-RGB-608How can tradespeople go about streamlining their business and help set themselves up for success?

 

Knowing your financials is vital for success in 2021

Written by Vanessa Williams on April 19th, 2021.      0 comments

xero platinum logo 210x70 px-6292020 lost some great companies, and the years to come will take more. So how can you begin protecting yourself and your investments when the landscape is still shifting below our feet?
 

2021 Business Planning

Written by Greg Millar on December 7th, 2020.      0 comments

2021 goals 100x100Business leaders are looking ahead to next year and considering what to prioritise. Data can play an important part in these decisions… provided it is used wisely. Our article contains ideas on how data can explain the drivers of your business and where you should focus your efforts.
 

The Importance of Sales Process

Written by Greg Millar on November 9th, 2020.      0 comments

race-341Sales is not only about having great products available at an attractive price. Weak sales processes can hold a business back… so it’s worth looking at how you can get super-efficient in sales. Fortunately, data can help us. In this article, we look at seven ways to refine your ‘sales machine’ to drive better sales performance and provide a video on what to measure in sales. 
 

Business Resilience: Focusing on the Priorities

Written by Vanessa Williams on September 21st, 2020.      0 comments

resilience copyDo you know where to focus your energy in your business? How to identify the key drivers of your business success? Our article will help you to prioritise the initiatives that will make a difference.
 

Business Resilience Understanding Your Market

Written by Vanessa Williams on July 20th, 2020.      0 comments

resilience copyRecent business conditions may have had a dramatic effect on your customers and competition. The change could be positive or negative, temporary or permanent. How do you know and what do you do about it? Leaders of resilient businesses are especially sensitive to market changes and focus on a few important questions.
 

Is Your Business Model Standing the Test of COVID-19?

Written by Greg Millar on June 29th, 2020.      0 comments

Graphic for a website page- CoronavirusYour Business Model is not something you change lightly. Only fundamental shifts in your market, vision or business priorities will justify modifying how you make money. That said, a vibrant and resilient organisation is ultra-sensitive to change and responds quickly.
 

From COVID-19 Survival to Resilience

Written by Greg Millar on May 18th, 2020.      0 comments

Graphic for a website page- CoronavirusSurvival has been on the minds of many leaders recently. But businesses are shifting their focus to resilience. What does it take to build businesses that can survive AND thrive in the longer term? Past methods may not work as well in the ‘new’ environment. Then again, what will really change? In this article, we’ll look at some attributes of resilient businesses.
 

Understanding the factors that drive your business

Written by Vanessa Williams on November 25th, 2019.      0 comments

success-182There are many ways to improve business performance but which initiatives will bring the biggest impact? This article identifies some metrics or ‘drivers’ which grow revenue, profit and business value. Establish how you are performing now and measure the impact of any improvement. Focus on the things that matter! 
 

The Importance of Categorising Your Customers

Written by Greg Millar on September 23rd, 2019.      0 comments

barcode head-448While customers are important, not all are alike. Classify yours to help you understand which groups represent the most value to your business and will help you identify your most profitable segments with target services and communications.
 

Tracking sales and revenue

Written by Greg Millar on July 29th, 2019.      0 comments

calculator ledger-516Learn how to track sales opportunities so you can predict new revenue that may come into your business. 
 

Understanding the RIGHT things to do in a business

Written by Vanessa Williams on July 10th, 2019.      0 comments

panic-456Understanding the RIGHT things to do in a business is of critical importance. Business guidance from Alliotts in Auckland can help prioritise where you should allocate your time for the biggest impact.
 

What's Important to Your Team

Written by Vanessa Williams on May 13th, 2019.      0 comments

success-182Managing people is one of the toughest parts of running a business. Team development issues can have a real impact on your business reputation, client retention and profit. Here's how you put a system in place to listen to your team and use their feedback to make real changes to your business.
 

Key Metrics to Measure Marketing Success

Written by Greg Millar on February 27th, 2019.      0 comments

sales up-477When it comes to determining marketing effectiveness, your end goal should be to paint a comprehensive picture of how your marketing efforts are performing. The metrics outlined in this article will put you in a good position to get the complete picture you need to fully understand what’s working and what’s not.
 

Meaningful accounting data to drive sales

Written by Vanessa Williams on February 25th, 2019.      0 comments

technology-679Accessing and analysing your business data used to be considered a luxury. But now it’s a necessity. Work with us to ensure you have your data at your fingertips, so you can make the best possible business decisions.
 

Getting More from Your Accounting Data to Generate Sales

Written by Greg Millar on February 20th, 2019.      0 comments

consultant-885Should you abandon all your sales efforts, forget about customer service and just focus on selling to customers? Absolutely not! But you should have a handle on the data. It will probably reveal that there is at least SOME opportunity to grow revenue through your EXISTING customers.