Insight, news and updates from Alliott NZ Chartered Accountants, Auckland New Zealand. The views expressed here are the views of the author and should be discussed in further detail should an article be relevant to your individual circumstances.
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Measuring ROI is critically important as you consider your marketing spend. Do you know which marketing activities work, and which don’t?
Most businesses are built by default – not by design.
Very few businesses start ‘with the end in mind’ and design it from the ground up. Most businesses grow by default with people, systems, culture, clients, numbers, habits and attitudes.
While change is not something that most people embrace quickly or open-heartedly, if it’s done too cautiously it can flatten revenues, eat profits and lead to business failure.
This is particularly true for small businesses where the resources are limited and the margin for error is slim.