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The Business Advisory Blog

Welcome to our blog

Insight, news and updates from Alliott NZ Chartered Accountants, Auckland New Zealand. The views expressed here are the views of the author and should be discussed in further detail should an article be relevant to your individual circumstances.

While every effort has been made to provide valuable, useful information in this publication, this firm and any related suppliers or associated companies accept no responsibility or any form of liability from reliance upon or use of its contents.  Any suggestions should be considered carefully within your own particular circumstances, as they are intended as general information only.

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8 Areas to Maximise Your Marketing Results

Written by Vanessa Williams on August 10th, 2020.      0 comments

sales up-477What key areas should you review to maximise your marketing return? In our article, we consider these and how you can use analysis of your industry data (incl competitors) to inform what you should be doing now. We look forward to seeing some discussion on this and hope you take up our offer to discuss Measuring your Marketing Performance!
 

50% of marketing spend is wasted, but which 50%

Written by Vanessa Williams on December 18th, 2017.      0 comments

calculator ledger-516Measuring ROI is critically important as you consider your marketing spend. Do you know which marketing activities work, and which don’t?

 

Investment strategy's impact on net return

Written by Michael Beech on May 29th, 2017.      0 comments

2017 Michael Beech-431When an investor is considering the cost of an investment they need to dig a lot deeper than just the management fees.

If an investment is inefficiently managed it will probably have a much bigger impact on net return than management fees.
 

Post GFC are shares the new place to be?

Written by David Burt on September 17th, 2013.      0 comments

Bonds, with their well-earned reputation for modest but steady returns, looked so very attractive in the risk-averse wake of the Global Financial Crisis (GFC). In fact they looked so good that huge amounts of cash chased bonds worldwide in the period 2008-2012.  Understandable, of course, but the result has been what you always get when lots of money bids for one asset class – a price bubble.